About Us

Family tradition of piano manufacturing

Our Company

Gebr. Schulz pianos have become the strongest regional piano brand in the Rhinegau region of Germany for the past 125 years, since the Schulz family started their own piano business in 1888. The family have been involved in the piano industry since 1859, when Mr Helfferich and Mr Schulz were the co-owners of Grotrian, Helfferich, Schulz and TH Steinweg GmbH Pianos, in the nineteenth century, and Mr Schulz’s son Albert was the designer for Ibach pianos in the early 20th Century. They then set up their own Gebr. Schulz business, to make and sell pianos from their premises in Wiesbaden, Germany. This location is still the headquarters of Gebr. Schulz today. Here the flagship store as well as the master workshop are located and new piano designs as well as production techniques are developed for the whole world.

Today, Gebr. Schulz is run by Christoph Schulz, a fifth generation piano maker and his family. To further develop international markets, most importantly the U.S., the Schulz family collaborated with Frederik Steffes, formerly the owner of Wilh. Steinberg piano factory and Colin Taylor, formerly with Bösendorfer and the founder of Joseph Brodmann pianos. Through this, and the addition of A.GEYER as the entry-level brand of the company, Schulz became one of the largest piano companies from Germany.

A combination of traditional construction methods coupled with the heritage of the best of German design, they are able to produce the best quality pianos at a most affordable price. Concentrating on improvements to the design of the pianos including the action and keyboard, they have achieved great results producing a sound quality that is rarely found in instruments in this price category ever.

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Timeline

1859
Heinrich Schulz becomes a shareholder in the Steinweg company in Braunschweig.
1859
1865
"Theodor Steinweg sells his factory in Braunschweig to Messrs Grotrian, Helfferich and Heinrich Schulz, emigrates to America and focuses on Steinway & Sons. The well-known instruments from Braunschweig are called Grotrian, Helfferich, Schulz, Th. Steinweg Nachf."
1865
1888
Albert and Franz Schulz founded the Gebr. Schulz company in Mainz, the combination ot a piano builder and a merchant proves to be unique and a true competitive advantage.
1888
1930
Our company is featured in the renowned World Address Book of the Musical Instrument Industry.
1930
1931
When Albert Schulz dies, he has saved the company through the bad times of the world economic crisis. His son Günter takes over the business.
1931
1959
Herward Schulz begins his training in his parents' business. During visits in Germany and abroad, he gets to know the most diverse production methods of piano manufacturers. He makes the important preliminary decisions for his customers in the selection of the brands and producers he works with.
1959
1962
Gebr. Schulz moves to the city center of Wiesbaden. Still today our headquarters are in the same building.
1962
1990
We begin our first international partnership, producing pianos in South Korea for the European market. This makes us one of the most experienced German company when it comes to manufacturing in Asia.
1990
2003
The master piano builder Christoph Schulz, together with his wife, the pianist Sabine Schulz Lediger, is continuing the family tradition in the fifth generation.
2003
2015
In 2015 Frederik Steffes joins our company after he sells his own factory in Eisenberg, Germany to a large corporation. He intensively increases our international footprint, building large sales presences in the US, China and other European countries.
2015
2016
At the 2016 NammShow we present the first piano of our newly created CS-Line Series, the model G20. The pianos are fully developed by us and manufactured in a Asian-European partnership. Today the G20 is our most successful instrument and available on three continents.
2016
2018
Our company celebrates 130 years of existence.
2018
2023
In the first post-covid NammShow we finally are able to present our newly developed Grand piano, the G70. The prototype was already finished in late 2021 and catches massive attention at the fair for its natural wood finish. Numerous musicians test it live and are overwhelmed by the perfomance of this medium-sized Grand.
2023

Our Team

Our company history was build by people that wanted to build the best pianos by constantly challenging the status quo. Today, our team still carries this spirit and is comprised of experts in piano production and design as well as innovators from other domains, creating a growth mindset that looks beyond our industry.

Christoph Schulz

Owner
Christoph Schulz represents a heritage of four generations of leading piano makers in Germany. As part of his piano training apprenticeship, he spent three and a half years training at Steinway & Sons in Hamburg. He has an uncompromised mind for quality with a talent to understand processing. He is a marvelous teacher and instructor to train our staff all over the world. His expertise is to develop pianos and to pass on his knowledge to his co-workers in the factories and workshops.

Jakob Schulz

Finance and Operations
Growing up as the son of a piano builder and a pianist, pianos where always a central part in Jakobs life. Nevertheless, he chose to look beyond and gain experience in a different field. Therefore he spend the first years of his career innovating and digitizing the real estate industry and today still allocates some of his time for investing in innovative companies in this sector. At Gebr. Schulz he is responsible for a smooth operations of our supply chain, the logistics and keeping finances on track.

Colin Taylor

Head of International Sales
Colin Taylor, with his extensive background of sales and technical expertise for Bösendorfer and Joseph Brodmann, is responsible for Marketing and Sales and also visits the factories on a regular basis to oversee Quality Control. As well, he is a fully qualified piano technician; he was the concert technician for Bösendorfer in the United Kingdom, and a part-time lecturer in piano tuning and restoration at The London Guildhall University. He is one of the few people in the world who understand the customer’s need and knows all aspects of piano making.

Frederik Steffes

Honorary Chairman
Everyone in the piano industry knew Frederik Steffes. Without him, his strategic foresight and vision, our company would not be where it is today. He tirelessly pushed his colleagues to strive for more and always brought happiness and joy into professional as well as personal interactions. In our search for the best piano outside of the luxury market, we want to preserve his spirit and bring music to this world.

Gallery

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